Matcha is emerging as a broader consumer trend in India, with Google searches showing sharply rising interest in preparation methods, flavoured drinks, home kits and products linked to the green tea powder.

The strongest increase was recorded for the search “how to make matcha”, which rose 1,300% over the previous year. The jump points to growing interest in preparing the drink at home, rather than only finding it at cafés or other outlets.

Search interest expands beyond the basic drink

Searches for “matcha” and “what is matcha” each increased 50%, indicating that interest is growing both among people looking for the product and those seeking information about it. The data also shows that consumers are exploring different ways to use and prepare matcha.

Searches for matcha kits doubled during the period. Matcha whisks and bowls also recorded breakout interest, suggesting that preparation accessories are becoming part of the trend as people look for equipment associated with making the drink at home.

The rise in searches for kits, whisks and bowls adds a practical dimension to matcha’s growing visibility in India. The trend is not limited to learning what matcha is; it also includes searches for the tools needed to prepare it.

Flavoured matcha sees strong growth

Interest is also spreading to flavoured versions. Searches for mango matcha rose 200%, while searches for strawberry matcha climbed 400% over the previous year.

The figures show that searches are extending beyond matcha as a single product or drink. Consumers are also looking for fruit-based variations, with strawberry and mango among the versions showing the clearest growth in the available data.

Delhi recorded the highest search volume for “matcha near me”. It was followed by Goa, Chandigarh and Karnataka, according to the Google search data cited in the report.

The geographic pattern indicates that interest is particularly visible in searches for places to find matcha in those locations. However, the available figures measure search activity and do not establish how many people went on to buy the drink or related products.

Interest reaches beauty and home products

Matcha-related searches are also appearing in categories beyond food and beverages. The products attracting interest include face wash, perfume and candles.

This broader spread suggests that matcha is being used as a product theme across beauty and home categories, alongside searches for drinks, recipes and preparation equipment. The available data does not establish whether the products are made with matcha or simply use the ingredient or flavour as part of their branding.

Taken together, the search trends show a widening range of interest in India: people are looking up how to prepare matcha, searching for nearby options, exploring flavoured versions and looking for kits and accessories. The pattern also extends into beauty and home products, indicating that matcha’s visibility is no longer confined to the drink itself.